College of Business & Economics
Marketing is one of the most popular concentrations in business administration for undergraduate students. The course of study provides a broad-based education that prepares students to excel in positions of responsibility and leadership in business.
Careers in marketing can involve brand management, marketing research, professional selling and sales force management, advertising, public relations, international marketing, non-profit management, supply chain management, retailing, database management, social media and more.
Admission to the business administration major is selective. Students are admitted to the major on a competitive basis after first being admitted to the university. Before being admitted to the business administration major students must first declare a "pre-Business Administration" major and complete the lower-level prerequisites and other requirements. Students are encouraged to meet with their faculty adviser each term to evaluate their progress in completing the requirements for admission to the major.