College of Business & Economics

Department of Marketing

Degree Requirements

The requirements for the business administration major with the marketing concentration include 21-22 units of lower-level required courses, 33 units of upper-level business required courses, and 24 units of marketing concentration courses.

These requirements are for catalog year 2013-2014. If your catalog year is different, please refer to your specific catalog to view requirements. You may also refer to the correct Advising Form for your catalog year.

Lower-level Required Courses (21-22 units)

Course Number Course Name
ACCT 201 or
ACCT 211
Principles of Financial Accounting (3) or
Honors Principles of Financial Accounting (3)
ACCT 202 or
ACCT 212
Principles of Managerial Accounting (3) or
Honors Principles of Managerial Accounting (3)
ECON 201 or
ECON 203
Microeconomic Principles (3) or
Honors Microeconomic Principles (3)
ECON 202 or
ECON 204
Macroeconomic Principles (3) or
Honors Macroeconomic Principles (3)
LEGL 225 Legal Environment of Business (3)
MATH 211or
MATH 273
Calculus for Applications (3)
Calculus I (4)
ECON 205 or
MATH 231 or 233
Statistics for Business and Economics I (3) or
Basic Statistics (3) or Honors Basic Statistics (3)
Completion of the Computer Proficiency Exam (CPE) with a passing score of 70% or higher.

Upper-level BUAD Required Courses (33 units)

Course Number Course Name
BUSX 301 Business Cornerstone (3)
Note: University Core: Advanced Writing Course (ENGL 317) is taken prior to or concurrent with BUSX 301.
BUSX 460 Professional Experience (3)
Note: Requires approved internship
EBTM 306 Fundamentals of Project Management and Business Decisions (3)
EBTM 337 Information Technology (3)
EBTM 311 Principles of e-Business (3)
EBTM 365 Principles of Operations Management (3)
FIN 331 Principles of Financial Management (3)
MKTG 341 Principles of Marketing (3)
MNGT 361 Principles of Management (3)
MNGT 481 Business Strategy and Policy (3)
MNGT 482 Business Ethics and Sustainability (3)

All business administration majors are required to take the Comprehensive Test of Core Business Knowledge (PDF) in the capstone course, MNGT 481 Business Strategy and Policy.

Marketing Concentration (24 units)

Course Number Course Name
EBTM 411 e-Business Marketing (3)
MKTG 425 Consumer Behavior Analysis (3)
MKTG 441 Marketing Research and Forecasting (3)
MKTG 445 Global Marketing (3)
MKTG 451 or
MKTG 431
Personal Selling and Sales Management (3) or
Marketing Information for Decision-Making (3)
MKTG 485 Strategic Marketing (3)
And two marketing electives selected from:
MKTG 345 Managing Integrated Marketing Communication (3)
MKTG 347 Services Marketing (3)
MKTG 349 Product Management (3)
MKTG 355 Retail Management (3)
MKTG 357 Marketing Channels (3)
MKTG 361 Marketing for Nonprofit Organizations (3)
MKTG 442 Marketing Seminar (3)
MKTG 470-479 Special Topics in Marketing (3)
MKTG 494 Marketing Study Abroad (3)
MKTG 497 Marketing Internship (3)
NOTE: If both MKTG 451 and MKTG 431 are taken, the additional course can be applied to the Marketing Concentration as an elective. Only three units of MKTG 497 course can be applied ot the Marketing Concentration requirement.

College of Business & Economics

Phone: 410-704-3496
Fax: 410-704-2300

Office Location

Stephens Hall, Room 218
Hours: Monday - Friday
8 a.m. - 5 p.m.

Mailing Address

College of Business & Economics
Towson University
8000 York Road
Towson, MD 21252-0001
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