College of Business & Economics

Department of Marketing

Degree Requirements

Students in the Marketing Concentration complete the major in Business Administration and 24 units of Marketing requirements.

These requirements are for catalog year 2015-2016. If your catalog year is different, please refer to the specific requirements in your specific catalog.

Lower-Level Required Courses (20-21 units)

Course Number Course Name
ACCT 201 or
ACCT 211
Principles of Financial Accounting (3) or 
Honors Principles of Financial Accounting (3)
ECON 201 or
ECON 203
Microeconomics Principles (3) or 
Honors Microeconomic Principles (3)
ECON 202 or
ECON 204
Macroeconomics Principles (3) or 
Honors Macroeconomic Principles (3)
EBTM 250 Problem Solving in Business I (1)
EBTM 251 Problem Solving in Business II (1)
LEGL 225 Legal Environment of Business (3)
MATH 211 or
MATH 273
Calculus for Applications (3) or 
Calculus I (4)
Select one of the following:
ECON 205 or Statistics for Business and Economics I (3)
MATH 231 or
MATH 233
Basic Statistics (3) or 
Honors Basic Statistics (3)
Admission to the BUAD major requires an average GPA of 2.7 or higher in the eight courses required for admission. A grade of C or higher is required in each individual course.

Required Business Courses (open to Pre-BUAD majors) (18 units)

Course Number Course Name
ACCT 202 or
ACCT 212
Principles of Managerial Accounting (3)or 
Honors Accounting Principles II (3)
BUSX 301 Business Communications (3)
EBTM 337 Enterprise Information Systems (3)
FIN 331 Principles of Financial Management (3)
MNGT 361 Leadership and Management (3)
MKTG 341 Principles of Marketing (3)

Required Business Courses (open to BUAD majors only) (12 units)

Course Number Course Name
BUSX 460 Professional Experience (3)
EBTM 350 Business Analytics (3)
EBTM 365 Principles of Operations Management (3)
MNGT 481 Strategic Management (3)
BUAD majors are required to complete the Bloomberg Essentials Certification for Equities prior to graduation.

 

Marketing Concentration (24 units)

Course Number Course Name
MKTG 411 Interactive Marketing (3)
MKTG 425 Consumer Behavior Analysis (3)
MKTG 441 Marketing Research and Forecasting (3)
MKTG 445 Global Marketing (3)
MKTG 451* or
MKTG 431
Personal Selling and Sales Management (3) or
Marketing Information for Decision-Making (3)
MKTG 485 Strategic Marketing (3)
Electives
Two courses required: either two from marketing electives, or one form marketing electives and one from approved electives.
Marketing Electives
MKTG 345 Managing Integrated Marketing Communication (3)
MKTG 347 Services Marketing (3)
MKTG 349 Product Management (3)
MKTG 350 Entrepreneurial Marketing (3)
MKTG 355 Retail Management (3)
MKTG 357 Marketing Channels (3)
MKTG 361 Marketing for Nonprofit Organizations (3)
EBTM 419 Supply Chain Management (3)
MKTG 497 Marketing Internship (3)
Approved Electives (Select up to one)
COMM 131 Fundamentals of Speech Communication (3)
COSC 109 Computers and Creativity (3)
MKTG 491 Directed Readings (3)
MKTG 494 Marketing Study Abroad (3)
MKTG 495 Independent Research (3)
PSYC 101 or
PSYC 102
Introduction to Psychology (3) or
Honors Introduction to Psychology (3)
THEA 101 or
THEA 102
Acting I (3) or
Honors Acting I (3)
NOTE: If both MKTG 451 and MKTG 431 are taken, the additional course can be applied as a marketing elective or approved elective.

College of Business & Economics

Phone: 410-704-3496
Fax: 410-704-2300

Office Location

Stephens Hall, Room 218
Hours: Monday - Friday
8 a.m. - 5 p.m.

Mailing Address

College of Business & Economics
Towson University
8000 York Road
Towson, MD 21252-0001
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