2014 marks the tenth anniversary of the College of Business and Economics’ signature business case competition—The Associate.
The Associate is the College of Business and Economics' signature business case competition adapted from the NBC series The Apprentice. Held each spring, the competition provides students with a memorable, once-in-a-lifetime opportunity to showcase their business acumen, while learning invaluable lessons from successful business leaders.
Throughout the course of the competition, area companies pose real-world business cases to eight graduating seniors, who split into two teams. One candidate is let go from the competition on a weekly basis until the final boardroom session when "The Associate" is named.
Examples of weekly cases include planning round table events, organizing the consolidation of office space and developing a marketing plan. Participating companies have included Bank of America, McCormick and Company, r2Integrated, Sherwin Williams, Target, and UBS Financial Services.